Pop-ups that are actually popular

Pop-ups – short-term businesses, not the ads – are popping up all over the place, but when did they become so popular?

The term as we use it today first arrived in the early 2000s, according to The Atlantic. As people crave real-life experiences, pop-ups bring brands (both large and small) to life.

Just step into a Miracle pop-up bar around the holidays. Complete with wrapping paper on the walls, it’s like being in a Christmas present.

Similarly, when fans visited Luke’s Diner pop-ups ahead of Netflix’s “Gilmore Girls” revival, they were connecting with the streaming service in a real, tangible way. 

– Megha Pai, WordWrite