Cision’s 12th Annual State of the Media study surveyed more than 2,700 journalists in 15 countries during February. We’ve read the full 32-page report for you, but feel free to download it here.
Some key takeaways:
• Journalists receive way too many pitches but find most of them “irrelevant.”
• As COVID-19 coverage continues, 36.5% of journalists want “feel good” stories on getting back to normal and how companies, communities and technologies are helping others.
• Organizations are moving away from “news of the day” and toward longer, character-driven storytelling.
For more important takeaways and a deeper analysis of the study, click here.
– Jeremy Church, WordWrite