Search engine optimization (SEO) feels like just another marketing buzzword, but it’s really the key to driving traffic to your website.
The process of optimizing your website to be searchable just means putting your site in front of more people looking for terms relevant to your business.
Search engines “crawl” your site for keywords, and you’re missing out if you don’t provide them context to put your site in front of people looking for you. It doesn’t have to be complicated, though. We have two simple ways to increase your site’s search placement – see our video for the full scoop.
– Morgan McCoy, WordWrite