Seniors at Florida Polytechnic University are working on a video game targeted toward pediatric respiratory health patients to help them …
Technology
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As debates rage over the potential unintended consequences of artificial intelligence, a Pasco County middle school is embracing the technology …
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In 2022, we experienced the continued emergence of several trends and innovations in the world of digital marketing.
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By now, there’s a good chance that at some point you’ve been invited to, attended or even hosted a webinar.
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Many provocative and controversial campaigns have gained popularity over the years, either because of good messaging or bad execution.
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When creating a design, the typefaces you choose are extremely important.
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Numbers don’t lie, and neither do results – especially in the realm of digital paid advertising.
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In 2022, it’s almost a necessity to have videos included as part of your business’s holistic marketing strategy.
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It’s no surprise that stories are powerful tools in marketing, but storytelling can frequently come easier to B2C companies than …
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When we think of storytelling, we often think of long-form narratives with a beginning, middle and end.
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The results of the 26th edition of The CMO Survey revealed an unsurprising trend: companies increasingly relied on digital marketing …
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One day, artificial intelligence-directed machines may end up writing better stories than humans do, but fortunately, we’re not there yet.
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The marketing world and the tech universe are more connected than ever.
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It’s a digital world out there, particularly as consumer experiences are increasingly centered on screens, rather than storefronts — or …
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We know about the Boomers, the Gen Xers, and the much-derided Millennials (give me a break, already). It’s time to …
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The best marketing cuts through the clutter and noise. And, for some businesses that can be switching channels to touch …
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Getting back to “business as usual” won’t be possible for most organizations. Common events, such as industry conferences, meetings or …
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In case you haven’t heard, content is one of the biggest buzzwords in the social media and marketing industries today …
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Digital advertising is a pivotal part of your communications strategy, but original content gets three times more leads than paid …
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IGTV, Instagram’s foray into long-form video content, is unique in that it’s primarily for vertical content. While brands have been …
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A brand personality is a way to personify your company using human characteristics. Properly identifying these traits allows your audience …
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Search engine optimization (SEO) feels like just another marketing buzzword, but it’s really the key to driving traffic to your …
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Fact: The internet has completely altered the way businesses communicate with their audiences. However, even as mediums change, how you …
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People have always come to Facebook to connect with friends around day-to-day life, and celebrate important moments, like birthdays. As …
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According to HubSpot, the most common marketing challenge is generating traffic and leads. Easy fix, right? Pay for an ad.
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The advertising arm of Google rebranded last year to make it easier for businesses to incorporate advertising platforms into their …