It’s an exciting time for real estate investors, as the IRS announced proposed regulations for the highly anticipated Opportunity Zone Program.
Business
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With a captive audience, in-flight magazines are perfect for advertisers, but they’re also great examples of brand journalism.
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In the past, companies focused on hiring leaders based on charisma, drive and dependability. Now, many organizations are realizing the most important trait for a leader to possess is humility.
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A midday gym session can be the best way to boost your energy levels during the workday. But the thought of redoing your hair or taking that second shower can be daunting.
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Emotional support animals can bring calm to people who need them – and legal confusion to employers.
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Hundreds of students representing the future of public relations took Austin, Texas, by storm earlier this month for the annual Public Relations Student Society of America (PRSSA) National Conference. Speakers came from organizations such as March For Our Lives and Southwest Airlines.
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It started with passion. Then the idea. Now you even have the whole business plan with all the details addressed. What you likely do not have is the money. A business pitch competition could possibly be just the thing to get your startup truly started.
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Why do startups fail? We often get answers like “poor management” or “money ran out.” The real reason startups fail is founders build a product no one wants. Moreover, they find a solution to a problem no one has.
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As we continue to enhance our Pittsburgh 100 content, we’re pleased to share our very first video story. And guess what? We’d love to feature your video story, too.
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In an era when brick-and-mortar storefronts are closing at an alarming rate, the airport is quickly becoming the new mall. But if you’re interested in opening shop, there are some things you should know.
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Seemingly moments after Nike announced an advertising campaign with Colin Kaepernick, social media feeds and news reports were inundated with images of people burning their swoosh-branded gear. Ultimately, Nike’s favorability took a hit, but its stocks rebounded hugely and sales increased.
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As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, it should be no surprise that some of most successful PR campaigns of the past 20 years were aimed at empowering women.
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Brand ambassador programs are catching on. However, rather than selecting a few influencers with high followings to promote their product or service, brands are taking another approach: building brand ambassador armies.
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Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:
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One of the most frequent questions we get about The Pittsburgh 100 is “How can I share this with my friends?”
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The medical device landscape dramatically changed with Apple’s first FDA-cleared device: Apple Watch Series 4. To improve patient outcomes, all healthcare products must provide data as health IT makes its way into every sector.
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Marketers are trained to think “viral” means good, with many aspiring to create the next trending social media sensation, but do you know how to respond when going viral spirals out of control?
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Those pop-up art marketplaces you may have seen around town? Carrie Nardini is probably behind them.
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Hey, all you copywriters, there’s a new benchmark for speed – 20,000 lines a second.
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Downtown is a hot spot for coworking locations, with more than a dozen spots throughout the Golden Triangle. Whether you are making your side hustle a full-time job, or starting up a new business, there are some great options to check out.
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For years, webinars have been a go-to tactic for marketing teams. Whether you’re a newbie or a veteran, here are some tips to create a relevant, impactful event.
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When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.
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According to RevGen CEO John Rosar, hiring service industry alums can be great for business. Rosar’s top reasons include:
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It seems that a lot of folks are into podcasts these days. With topics ranging from true crime to food-related topics, there’s something for everyone to listen to. Whether you like to listen at work or listen to topics about work to help you be your best self at the office, here are five helpful podcasts to check out:
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The landscape of newspapers in Pittsburgh has gone from two major dailies to one outlet printing five times a week.
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You hear it all the time (probably because we keep telling you): Communications today is about telling an authentic business story. But how to begin?
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Most of us spend lots of time with our co-workers. What could you do differently to be a better one? Sources from human resource blogs to Reader’s Digest offer tips on how to be a better co-worker.
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Since we launched The Pittsburgh 100 last year, we’ve been humbled by the strong and positive community response.
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Drone usage is flying ever higher in the U.S.
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