U.S.companies lose billions of dollars from IT downtime, poor performance or a combination of both.
Business
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Let’s make something clear: Brand journalism is not a replacement for traditional journalism.
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The Penn State football program’s Twitter account blundered recently with an ill-advised Super Bowl post.
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Young professionals, women and minorities — these demographics have been lacking representation on nonprofit boards.
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The marketing world and the tech universe are more connected than ever.
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Most social media platforms have seen recent increased usage, but LinkedIn may claim the top spot as it continues to grow at an exponential rate.
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Quick thinking is a valuable asset in a world that continues to change and accelerate rapidly.
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As it goes any time a new president enters the White House, we’re going to be hearing a lot about the “first 100 days,” or the period for priority-setting and gauging the tone of the new administration.
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With a new year comes new ambitions, but this year is the year you can actually follow through.
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What better time to start mentoring someone, finding your own mentor or perhaps both as the new year kicks off with National Mentoring Month in January.
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As this past election revealed, we remain as divided as ever, often unwilling to even consider opposing viewpoints.
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The design of your website – down to the font, color and image quality on each page – can make or break your business.
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Ever produced a webinar? There are plenty of hiccups to worry about — tech trouble, human error, or, as I can attest, power outages.
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TikTok can be more than just trendy memes and dance routines.
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Each year, American Express promotes small businesses by declaring the Saturday after Thanksgiving as Small Business Saturday, in order to encourage consumers to shop local for the holidays.
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It’s a digital world out there, particularly as consumer experiences are increasingly centered on screens, rather than storefronts — or maybe both.
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Effective leadership is under a microscope, now more than ever.
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2020 has thrown enough on our plates. With the holidays quickly approaching, the mad rush of shopping during a global pandemic just doesn’t bring forward that same sense of Christmas cheer.
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The latest craze on Netflix, “The Social Dilemma,” has viewers concerned about the negative effects of social media.
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Throughout quarantine, virtual cooking and cocktail classes became a go-to activity for many (as well as a fun way to support local restaurants and bars through a difficult time).
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As companies pivot to a digital environment, part of that is figuring out how to keep clients and prospects engaged through a computer screen — cue conversational marketing.
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Determining your leadership style is a big step in improving your professional self.
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Now is a great time for you and your family to expand your cultural horizons and perhaps invest in your career.
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Those who originally hoped the COVID-19 curve would flatten nationwide by August were misguided.
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Creating a thorough brand guidelines document — a manual explaining the rules for how the organization presents itself — is vital for consistency in sharing a business story and maintaining integrity.
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The Twitter hashtag #publishingpaidme recently exposed what black writers earn compared to whites.
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At WordWrite, we call it “sunny day crisis planning,” proactive measures a company can enact now to better prepare for the next communications crisis on the horizon.
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We know about the Boomers, the Gen Xers, and the much-derided Millennials (give me a break, already). It’s time to learn about Generation Z.
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More than ever, the value of an authentic story — and storyteller — is critical.
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The best marketing cuts through the clutter and noise. And, for some businesses that can be switching channels to touch people in a different way.