Business

Ever produced a webinar? There are plenty of hiccups to worry about — tech trouble, human error, or, as I can attest, power outages.

TikTok can be more than just trendy memes and dance routines.

Each year, American Express promotes small businesses by declaring the Saturday after Thanksgiving as Small Business Saturday, in order to encourage consumers to shop local for the holidays.

It’s a digital world out there, particularly as consumer experiences are increasingly centered on screens, rather than storefronts — or maybe both.

Effective leadership is under a microscope, now more than ever.

2020 has thrown enough on our plates. With the holidays quickly approaching, the mad rush of shopping during a global pandemic just doesn’t bring forward that same sense of Christmas cheer.

The latest craze on Netflix, “The Social Dilemma,” has viewers concerned about the negative effects of social media.

Throughout quarantine, virtual cooking and cocktail classes became a go-to activity for many (as well as a fun way to support local restaurants and bars through a difficult time).

As companies pivot to a digital environment, part of that is figuring out how to keep clients and prospects engaged through a computer screen — cue conversational marketing.

Determining your leadership style is a big step in improving your professional self.

Now is a great time for you and your family to expand your cultural horizons and perhaps invest in your career.

Those who originally hoped the COVID-19 curve would flatten nationwide by August were misguided.

Creating a thorough brand guidelines document — a manual explaining the rules for how the organization presents itself — is vital for consistency in sharing a business story and maintaining integrity.

The Twitter hashtag #publishingpaidme recently exposed what black writers earn compared to whites.

At WordWrite, we call it “sunny day crisis planning,” proactive measures a company can enact now to better prepare for the next communications crisis on the horizon.

We know about the Boomers, the Gen Xers, and the much-derided Millennials (give me a break, already). It’s time to learn about Generation Z.

More than ever, the value of an authentic story — and storyteller — is critical.

The best marketing cuts through the clutter and noise. And, for some businesses that can be switching channels to touch people in a different way.

Getting back to “business as usual” won’t be possible for most organizations. Common events, such as industry conferences, meetings or lunchtime seminars, are likely going to stay digital for weeks and months to come.

Currently, television and radio stations have limited in-studio guests and live remotes.

In a recent survey from ApartmentGuide.com, renters expressed concerns beyond simply the ability to pay their rent.

The current economic climate offers some financial opportunities that can help you grow wealth for generations to come.

In our last issue, we discussed the first phase in responding during a crisis: stop the bleeding. Now, it’s time to win hearts and minds by sharing your authentic story. But how do you do that?

The new remote work reality means that your presentations and training sessions have to work from home, too.

Hobbies are good for us – it’s backed up by science. Studies have found that people with hobbies are typically healthier and more productive. Learning new things can also help improve memory and stave off dementia.

Celebrating birthdays amid a pandemic certainly calls for a little extra creativity.

The COVID-19 outbreak has taken a toll on nearly all businesses somehow.

With restaurants, bars and retail stores closing all around the country, most businesses are taking a major financial hit.

It’s no doubt epidemiologists are the go-to experts as the world tries to contain COVID-19, but that doesn’t mean that engineers are sitting this one out.

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of a crisis like the coronavirus, this instant access merely feeds the public’s need for more details.