Business

According to HubSpot, the most common marketing challenge is generating traffic and leads. Easy fix, right? Pay for an ad.

Whether it’s a company presentation or a Sunday prayer, speaking to a crowd can be terrifying. Here are four helpful tools:

After suffering from hearing loss, Gregory Scott became anxious when meeting with clients in public places throughout New York City. Not knowing if he could hear clients at bars or restaurants worried him.

McDonald’s has a knack for creating special and seasonal culinary surprises, from regional specialties to the McRib. The king of all, though, is the Shamrock Shake.

The start of 2019 holds some great examples of how to handle – and how not to handle – communications in a crisis.

Conferences are great places to develop your business and skills. Here’s how to make the most of them.

It seems that nearly everyone is pursuing a side hustle these days. It’s almost impossible to get on social media without seeing a friend pushing a product or service.

If you want people to engage and talk with you, ask better questions. We all know that the answer to “How was your day?” will typically be “fine.” Ask a more open question.

Whether you’ve seen the dueling Netflix and Hulu Fyre Festival documentaries or not, the power of social influencers and celebrities is evident. How can one promotional video and a few Instagram posts con thousands of people?

Business email inboxes are noisier than ever, so avoiding “opt-out status” with your colleagues is crucial. Here are three tips for email etiquette:

If you’re a young professional, it’s likely that retirement is the last thing on your mind. With so many unknown factors in a lifetime, it is vital to start saving early for retirement.

Family businesses are vulnerable to special weaknesses that can sink the entire enterprise. Those that fail typically run into these common mistakes.

Reuters recently released their Journalism, Media and Technology Trends and Predictions 2019 report and found a fascinating figure – 75% of publishers think audio will become a more important part of their content and commercial strategies.

Most organizations can find some way to benefit from what’s buzzing on social media. The 2019 Topics & Trends Report from Facebook IQ has some helpful insight on how companies can align their messaging with conversations happening online this year.

The Supreme Court’s decision in South Dakota v. Wayfair marked the end of an era for companies not charging sales tax.

Career mentorship is an invaluable experience that can bring you to new professional heights that would be impossible to reach alone. Working with a mentor can also lead to personal growth.

Working from home is becoming the new norm in the U.S., with 5 percent – or more than 8 million – Americans working from home in 2017.

Lou Camerlengo is president and co-founder of fivestar* development, a Pittsburgh-based software company that creates solutions for top companies, from Heinz to In-N-Out Burger. Yet, he finds success in service.

The advertising arm of Google rebranded last year to make it easier for businesses to incorporate advertising platforms into their strategies.

The sportsbook at Rivers Casino has been open only briefly, thrilling daring sports fans and veteran gamblers alike. After the Supreme Court last year paved the way for sports betting nationwide, they’ll (hopefully) stay happy for a while.

As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.

The new year is a great opportunity to reset and reorient your business plans. Whether you are gearing up for an exciting 2019 or recovering from a tough 2018, set some resolutions for your business.

You’ve probably seen ads on your social media feeds featuring a celebrity endorsing a product. Some are earning upward of $500,000 per post.

It’s a new year, so you may be looking for a new job, connection or sales prospect. Focus on LinkedIn with these tips:

Why so serious at work? Laughter can actually be beneficial for your workplace, according to a recent article from Fast Company.

Year-end is a good time to take care of personal matters, including updating your estate plan. Here are five signs you may be due for some changes:

Annual fundraiser foot races and elegant award galas are necessary for nonprofits to fund their mission-driven services. Because these are recurring events, getting attention for them can become difficult every year.

The Waterfront shopping center has had a great year thanks to its customers. This holiday season, they wanted to express their gratitude while having some festive fun. Enter Wish Maker.

Make 2019 a rewarding and inspiring year in all facets of your life. Enjoy these goal-setting tips:

You don’t always have to sit in a conference room when you meet with co-workers: Take a walk instead.