Business

U.S.companies lose billions of dollars from IT downtime, poor performance or a combination of both.

Let’s make something clear: Brand journalism is not a replacement for traditional journalism.

The Penn State football program’s Twitter account blundered recently with an ill-advised Super Bowl post.

Young professionals, women and minorities — these demographics have been lacking representation on nonprofit boards.

The marketing world and the tech universe are more connected than ever.

Most social media platforms have seen recent increased usage, but LinkedIn may claim the top spot as it continues to grow at an exponential rate.

Quick thinking is a valuable asset in a world that continues to change and accelerate rapidly.

As it goes any time a new president enters the White House, we’re going to be hearing a lot about the “first 100 days,” or the period for priority-setting and gauging the tone of the new administration.

With a new year comes new ambitions, but this year is the year you can actually follow through.

What better time to start mentoring someone, finding your own mentor or perhaps both as the new year kicks off with National Mentoring Month in January.

As this past election revealed, we remain as divided as ever, often unwilling to even consider opposing viewpoints.

The design of your website – down to the font, color and image quality on each page – can make or break your business.

Ever produced a webinar? There are plenty of hiccups to worry about — tech trouble, human error, or, as I can attest, power outages.

TikTok can be more than just trendy memes and dance routines.

Each year, American Express promotes small businesses by declaring the Saturday after Thanksgiving as Small Business Saturday, in order to encourage consumers to shop local for the holidays.

It’s a digital world out there, particularly as consumer experiences are increasingly centered on screens, rather than storefronts — or maybe both.

Effective leadership is under a microscope, now more than ever.

2020 has thrown enough on our plates. With the holidays quickly approaching, the mad rush of shopping during a global pandemic just doesn’t bring forward that same sense of Christmas cheer.

The latest craze on Netflix, “The Social Dilemma,” has viewers concerned about the negative effects of social media.

Throughout quarantine, virtual cooking and cocktail classes became a go-to activity for many (as well as a fun way to support local restaurants and bars through a difficult time).

As companies pivot to a digital environment, part of that is figuring out how to keep clients and prospects engaged through a computer screen — cue conversational marketing.

Determining your leadership style is a big step in improving your professional self.

Now is a great time for you and your family to expand your cultural horizons and perhaps invest in your career.

Those who originally hoped the COVID-19 curve would flatten nationwide by August were misguided.

Creating a thorough brand guidelines document — a manual explaining the rules for how the organization presents itself — is vital for consistency in sharing a business story and maintaining integrity.

The Twitter hashtag #publishingpaidme recently exposed what black writers earn compared to whites.

At WordWrite, we call it “sunny day crisis planning,” proactive measures a company can enact now to better prepare for the next communications crisis on the horizon.

We know about the Boomers, the Gen Xers, and the much-derided Millennials (give me a break, already). It’s time to learn about Generation Z.

More than ever, the value of an authentic story — and storyteller — is critical.

The best marketing cuts through the clutter and noise. And, for some businesses that can be switching channels to touch people in a different way.