Business

At 3.6 percent, the U.S. unemployment rate is the lowest it’s been in a decade. For comparison, it was 9.9 percent in 2010. Jobs. There are lots out there.

Businesses have three priorities: making money, saving money and reducing risk. They are motivated by logic. Consumers, meanwhile, are bit more complicated – they have constantly changing wants and needs. People are motivated by emotion.

Could you be benefitting from marketing your products and services on LinkedIn? Recently released reports from Microsoft suggest that you could be. The professional and business-based platform has shown increased levels of engagement recently.

The summer months are a perfect time to check with donors to get feedback on your nonprofit or organization’s performance. Online surveys are the way to go, and they do more than just collect data.

Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the story elements. This is your big idea. Here’s how to unpack your story:

Internships are an awesome opportunity – do everything you can to take advantage of them.

Most of us have workplace moments we wish we could take back, have encountered a co-worker in a bad mood or worked in a group that doesn’t gel well. Left to linger, these issues might create the dreaded “toxic workplace.”

Saying sorry has become a habit these days, but over-apologizing at work can undermine your confidence and credibility. Here are fixes for three common scenarios:

Producing a podcast doesn’t require much: Choose your equipment, software and hosting and you’re 80 percent there. The last part, telling a story, is the biggest challenge. In this three-part series, we’ll cover how to start a podcast and make it great.

A new logo and brand refresh can help differentiate a company from its competitors. A complete overhaul of a company’s look can be a significant investment of time and money. So, when is it time to revisit a company logo and brand?

Two recent U.S. Supreme Court decisions clarified disputed aspects of the Copyright Act, potentially influencing future litigation.

Building brand authority in an increasingly cluttered and complex media environment can seem overwhelming. You need the PESO model.

We’ve got a new home here at WordWrite – your humble storytellers behind The Pittsburgh 100 – after moving to 611 William Penn Place, or the old Alcoa Building.

April is National Volunteer Month, but you don’t need to limit your time helping others to 30 days.

It’s already easy to shop for items discovered on Instagram. But recently, Instagram announced a feature it is testing that allows customers to pay for and manage orders directly within the social platform.

Almost everyone likes a person with a good sense of humor. Studies even show humorous people are more successful and are more likely to be in positions of influence.

There’s a “great divide” in how retail brands are matching their marketing and communications efforts with what consumers want.

If you think that going green at work is difficult, think again.

According to HubSpot, the most common marketing challenge is generating traffic and leads. Easy fix, right? Pay for an ad.

Whether it’s a company presentation or a Sunday prayer, speaking to a crowd can be terrifying. Here are four helpful tools:

After suffering from hearing loss, Gregory Scott became anxious when meeting with clients in public places throughout New York City. Not knowing if he could hear clients at bars or restaurants worried him.

McDonald’s has a knack for creating special and seasonal culinary surprises, from regional specialties to the McRib. The king of all, though, is the Shamrock Shake.

The start of 2019 holds some great examples of how to handle – and how not to handle – communications in a crisis.

Conferences are great places to develop your business and skills. Here’s how to make the most of them.

It seems that nearly everyone is pursuing a side hustle these days. It’s almost impossible to get on social media without seeing a friend pushing a product or service.

If you want people to engage and talk with you, ask better questions. We all know that the answer to “How was your day?” will typically be “fine.” Ask a more open question.

Whether you’ve seen the dueling Netflix and Hulu Fyre Festival documentaries or not, the power of social influencers and celebrities is evident. How can one promotional video and a few Instagram posts con thousands of people?

Business email inboxes are noisier than ever, so avoiding “opt-out status” with your colleagues is crucial. Here are three tips for email etiquette:

If you’re a young professional, it’s likely that retirement is the last thing on your mind. With so many unknown factors in a lifetime, it is vital to start saving early for retirement.

Family businesses are vulnerable to special weaknesses that can sink the entire enterprise. Those that fail typically run into these common mistakes.