Business

At its most basic level, content creation requires researching facts, organizing information and producing clean copy – of which chatbots are more than capable.

Toxic positivity refers to the expectation for all employees in a particular workplace to maintain a positive attitude at all times, regardless of the situation they are in.

Today, and throughout Women’s History Month, we celebrate women by shining a spotlight on inspirational leaders:• Rea Ann Silva (Beautyblender) – revolutionized the makeup industry • Ursula Burns (Xerox and VEON) – the first African American woman to become CEO of a Forbes 500 company • Diane Hendricks (ABC Supply) – first on Forbes America’s 2022 Richest Self-Made Women list • Judy Faulkner (Epic Systems) – dubbed as the most powerful woman in health care • Sara Blakely (Spanx) – Forbes’ youngest female self-made billionaire in 2012 Read more about the stories of these successful women who have left an important mark on the business world at c2-com.

While inclement winter weather may lie ahead for many, research shows that lousy weather is actually good for business; a decrease in sunny skies directly correlates to workforce productivity.

Event planning goes beyond just managing logistics.

Who doesn’t enjoy a little healthy competition? Employers, maybe? Thanks to the Federal Trade Commission, non-compete agreements are going away, leaving employers with fewer legal means of keeping workers from switching jobs or starting their own business.

Keen on reducing pricey auto loan payments in these inflationary times? Enter Gaya – designed to put consumers in the driver’s seat when it comes to their finances.

The Focus Burst™ method tricks your brain into mimicking your fight-or flight response, giving you a short burst of hyper focus.

The CEO is the chief communicator, the face of the company and the brand leader.

When brands are looking for an “influencer” – most of us think about celebrities and pro athletes, but the rise in content creators on newer platforms like TikTok has changed the marketplace.

The Allegheny Conference on Community Development tapped thought leaders across the region’s 10 counties in an endeavor to study the areas’ issues and plot a productive path forward.

Networking can be an essential part of your job, but remembering everyone with whom you’ve networked can be challenging.

Recently, BuzzFeed asked teenagers, 30-somethings and people in their 50s about their thoughts on emojis and what the different icons mean to them.

Have you heard about quiet hiring? If not, you will soon.

Professional development is a non-starter for some organizations.

Considering how much time we spend on internet-connected devices, we should probably devote some of our 2023 resolutions on cybersecurity.

In 2022, we experienced the continued emergence of several trends and innovations in the world of digital marketing.

By now, there’s a good chance that at some point you’ve been invited to, attended or even hosted a webinar.

Transition your team back to the office – and help them readjust to the 9-to-5 play book – with these expert tips:1.

Many provocative and controversial campaigns have gained popularity over the years, either because of good messaging or bad execution.

October is more than a month filled with ghosts, ghouls and goofy costumes. It’s a time to remember how crucial cybersecurity is to your personal and professional lives.

Sometimes, putting together a quarterly report – whether it is for clients or for internal business purposes – can be overwhelming.

In a digitally advanced world, authenticity is becoming scarce. Bringing authenticity back to social platforms, BeReal was launched in 2020.

Retention rates are at an all-time low due to a post-pandemic shift in the talent landscape where over 40% of the global workforce is considering leaving their employer this year.

Own a business? Chances are you need business insurance. When shopping for a policy, steer clear of these common mistakes.

Every association is looking for innovative ways to engage their membership, take new approaches to advocacy efforts, get more creative in earned media outreach and liven up their events with the latest trends and best practices.

New research shows 90 percent of marketers claim that their social media marketing efforts have increased exposure to their business.

If you are looking to reach new audiences for your business or establish yourself as a thought leader, posting content online is a great way to stand out.

In previous productivity articles, suggestions included prioritizing tasks, time blocking and scheduling items throughout the day.

Whether your organization has been hit by the Great Resignation or is just expanding, recruiting and hiring is something many businesses are putting more attention to than ever in the past year. Some thoughts to keep in mind: