Business

A good on-camera interview all starts with one important element: confidence.

Professional networking doesn’t have to be daunting, and finding a new job isn’t the only benefit networking brings to the table.

Imagine that it’s the late 1990s or early 2000s and you’re about to sign on to AOL chat using dial-up or you’re picking out your favorite song on MySpace.

It may be freezing outside, but savvy engineering students are already focused on summer. That’s because now is the time to line up those critical summer internships.

A recent survey revealed that half of millennials and 75% of Gen Zers have left a previous job due to mental health reasons.

What began as radio advertising about a century ago is changing in ways we’ve never seen before as marketers shift their strategies for reaching consumers by their ears.

Are you in strategizing mode and creating a marketing plan that will help your company achieve its goals? Be sure not to skip these important steps.

In case you haven’t heard, content is one of the biggest buzzwords in the social media and marketing industries today (next to storytelling, of course).

Humans are highly visual. While long content can attract and hold our attention, the proper visual aids can do a lot to trigger an immediate response and increase consumer engagement with your brand and business.

It’s the turn of a new decade, and while social media may remain constant, its trends may not. Here are the 2020 trends you should be looking out for.

Many business leaders find it difficult to dedicate time for employee development, but studies show cutting back on these opportunities can cause more harm than good.

We all know the value of an internship. It’s also a great recruiting tool for companies.

Here are three tips on developing a useful annual plan:

Taking notes? There’s an app for that. But I’m not interested.

The press isn’t obliged to share your pitch or release, but here are a few tips to help your chances:

While most small businesses survive at least one year, less than half make it past five years.

If you don’t take the time to ensure the usability of your website, you’ll never attract the customers you desire, especially if you run an e-commerce site.

The theory that innovation is necessary to maintain a successful business has evolved into a rule, as companies rush to create the next big idea.

Here are the most important trends to keep your eyes on in the coming months.

Digital advertising is a pivotal part of your communications strategy, but original content gets three times more leads than paid search advertising. That means any company looking to share its message needs an owned content library, filled with blogs, white papers and more.

Stories are amazing tools to captivate your audience, while also teaching them something about your brand, and WordWrite wants to teach you how to best harness their power.

I recently watched the Sandy Hook Promise PSA – a dark, gut-wrenching video depicting students using common school supplies as emergency survival tools during a mass shooting. Part of the group’s “Know the Signs” campaign, the video’s goal is to help stop gun violence before it happens.

October is Global Diversity Awareness Month, which aims to promote the understanding of differing cultural perspectives. A tough objective, as it’s one that people have struggled with over the course of recorded history (probably before that, too).

If you’re looking to improve communication between leadership and employees, it is important to remember that providing feedback should happen more often than during an annual review.

Good leaders know that they can’t fix someone or change a culture with a single conversation any more than they can make a business an instant, overnight success.

At times, creating original content can be difficult. I’ve been there enough to have developed a list of helpful tips for how to break through a creative rut.

We’ve all been there. You sign up for what you think will be an educational, informative webinar, and by the time you block off your calendar, log on and tune in, the event is nothing more than a blatant sales pitch. Great.

Feeling guilty about sneaking a few extra minutes on the office computer to surf social media and watch cute cat videos?

The average person most likely uses plastic within minutes of waking up. The use of plastic increases even more during travel. Convenience is the main reason for such plastic waste, but what if I told you there are easy ways to decrease plastic use while travelling?

Here are thoughts to consider for those who are a slave to 50- and 60-hour workweeks: