A brand personality is a way to personify your company using human characteristics. Properly identifying these traits allows your audience to personally connect with your business.
Business
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It’s natural for a leader to want to solve all the problems, know everything and help people with information. Typically, the unintended consequence of this is, well, you have to have all of the answers. It also means your team can’t have any of the answers because the boss has them all.
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Want to create stronger passwords to protect yourself against cybercriminals? Here’s our two cents:
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Public demand for news, combined with its immediacy (viral videos, 24/7 news cycles), means having a prepared spokesperson for your business is critical.
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The PR industry is always changing. Here are some of the biggest influencers worth following.
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Don’t be so formal, write conversationally, find your voice – you’ve probably heard it all before.
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The key to connecting with your target audience online is the creation of compelling content.
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Developing the perfect pre-work routine can help maximize your daily productivity. Start this week by implementing the following routines:
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Fact: The internet has completely altered the way businesses communicate with their audiences. However, even as mediums change, how you rationalize your marketing efforts shouldn’t:
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Nick Bogacz, for all his championship pedigree and business acumen, is still just a humble pizza guy.
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No conversions? Visitors not spending time on your site? You could be due for a website refresh. If you’re already working with a vendor, always ensure someone from your team has access to the website and analytics.
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Are your promotions going out to social media channels when customers are online? Don’t post and get lost in feed clutter. Research shows the best times and days to post on the various social platforms are:
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At 3.6 percent, the U.S. unemployment rate is the lowest it’s been in a decade. For comparison, it was 9.9 percent in 2010. Jobs. There are lots out there.
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Businesses have three priorities: making money, saving money and reducing risk. They are motivated by logic. Consumers, meanwhile, are bit more complicated – they have constantly changing wants and needs. People are motivated by emotion.
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The summer months are a perfect time to check with donors to get feedback on your nonprofit or organization’s performance. Online surveys are the way to go, and they do more than just collect data.
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Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the story elements. This is your big idea. Here’s how to unpack your story:
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Internships are an awesome opportunity – do everything you can to take advantage of them.
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Most of us have workplace moments we wish we could take back, have encountered a co-worker in a bad mood or worked in a group that doesn’t gel well. Left to linger, these issues might create the dreaded “toxic workplace.”
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Saying sorry has become a habit these days, but over-apologizing at work can undermine your confidence and credibility. Here are fixes for three common scenarios:
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Producing a podcast doesn’t require much: Choose your equipment, software and hosting and you’re 80 percent there. The last part, telling a story, is the biggest challenge. In this three-part series, we’ll cover how to start a podcast and make it great.
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A new logo and brand refresh can help differentiate a company from its competitors. A complete overhaul of a company’s look can be a significant investment of time and money. So, when is it time to revisit a company logo and brand?
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Two recent U.S. Supreme Court decisions clarified disputed aspects of the Copyright Act, potentially influencing future litigation.
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Building brand authority in an increasingly cluttered and complex media environment can seem overwhelming. You need the PESO model.
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We’ve got a new home here at WordWrite – your humble storytellers behind The Pittsburgh 100 – after moving to 611 William Penn Place, or the old Alcoa Building.
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April is National Volunteer Month, but you don’t need to limit your time helping others to 30 days.
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It’s already easy to shop for items discovered on Instagram. But recently, Instagram announced a feature it is testing that allows customers to pay for and manage orders directly within the social platform.
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Almost everyone likes a person with a good sense of humor. Studies even show humorous people are more successful and are more likely to be in positions of influence.
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There’s a “great divide” in how retail brands are matching their marketing and communications efforts with what consumers want.
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If you think that going green at work is difficult, think again.
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