Business

Numbers don’t lie, and neither do results – especially in the realm of digital paid advertising.

We’ve all experienced it – the “Your car warranty has expired” call.

A personal website is a great way to make an impressive first impression online.

It’s unfortunate but not uncommon for someone to bring work problems home with them – or the other way around, as personal problems can negatively impact job performance.

In 2022, it’s almost a necessity to have videos included as part of your business’s holistic marketing strategy.

No one enjoys the dreaded 2 p.m.“crash” of the day.

Making its way from the dating world to corporate America, ghosting is an unfortunate new hiring trend that companies have been facing over the last few years.

Try incorporating these hacks into your daily routine and see how your productivity can skyrocket:• Prioritize tasks and work on next-day assignments to lower your stress levels.

TikTok continues to grow at a rapid rate and many brands are looking to join the social platform.

Over the past year, you’ve probably heard the extreme buzz surrounding NFTs – a popular way to buy and sell digital assets.

Have you ever been asked to create a PowerPoint presentation, but had no idea where to start? Perhaps, you’ve put together a few in the past but weren’t satisfied with the result?Considering presentations are often required in schools, businesses and many professional settings, the ability to create an effective PowerPoint is a great skill to have.

It’s that time again for the Google Year in Search – here are a few takeaways for the business community:• The world searched for “how to start a business” more than “how to get a job.

In 2022, marketers will still be able to rely on social media ads for effective customer journey messaging.

If your business handles a great amount of customer and employee data, is protecting sensitive information (such as intellectual property and trade secrets) or relies on digital systems that control counterparts in the real world, the time to implement robust cybersecurity measures was yesterday.

As we approach the start of a new year, many professionals might find themselves stagnant in their careers.

Women have been hit hard in this the global pandemic, especially in the workplace. Here’s what we can do as women to get what we need and increase our overall satisfaction.

For fellow college students, I’m sure you’ve heard this advice: “You need to network. If the idea of cold-emailing industry professionals scares you, there are so many other ways to network during your day-to-day life.

Your college degree earned you a foundation of professional credentials, but it’s important to continue learning and keep your brain sharp.

With the COVID vaccine giving rise to in-person gatherings, people are challenged with re-learning the art of small talk.

October is Cybersecurity Awareness Month, although we’d contend it’s a topic to be aware of every month.

A fifth of the way through the 21st century, it’s clear the classic approach to marketing no longer delivers results the way it once did.

Nearly 90% of businesses are expecting to use social media for customer service this year (Source: Social Media Today).

One of America’s great business successes, Southwest Airlines, is celebrating its 50th anniversary this year.

In mid-2021, Facebook announced that Neighborhoods was being tested in Canada and would soon roll out in the United States.

Are you worried about your dog reacting to you going back to work after you’ve been working from home? You’re not alone.

Putting an outfit together for a job interview can be a difficult task, but you should always look sleek, professional and put together.

Not all companies — or company stories — are the same.

As a college student, there is one cardinal rule that is drilled in your head from the start of your first class: do internships.

You never know what might come from a conversation with a stranger.

After decades of perfecting landing jets as a Navy pilot, I craved working for a company dedicated to mastering challenges with precision and expertise.