Business

At WordWrite, we call it “sunny day crisis planning,” proactive measures a company can enact now to better prepare for the next communications crisis on the horizon.

We know about the Boomers, the Gen Xers, and the much-derided Millennials (give me a break, already). It’s time to learn about Generation Z.

More than ever, the value of an authentic story — and storyteller — is critical.

The best marketing cuts through the clutter and noise. And, for some businesses that can be switching channels to touch people in a different way.

Getting back to “business as usual” won’t be possible for most organizations. Common events, such as industry conferences, meetings or lunchtime seminars, are likely going to stay digital for weeks and months to come.

Currently, television and radio stations have limited in-studio guests and live remotes.

In a recent survey from ApartmentGuide.com, renters expressed concerns beyond simply the ability to pay their rent.

The current economic climate offers some financial opportunities that can help you grow wealth for generations to come.

In our last issue, we discussed the first phase in responding during a crisis: stop the bleeding. Now, it’s time to win hearts and minds by sharing your authentic story. But how do you do that?

The new remote work reality means that your presentations and training sessions have to work from home, too.

Hobbies are good for us – it’s backed up by science. Studies have found that people with hobbies are typically healthier and more productive. Learning new things can also help improve memory and stave off dementia.

Celebrating birthdays amid a pandemic certainly calls for a little extra creativity.

The COVID-19 outbreak has taken a toll on nearly all businesses somehow.

With restaurants, bars and retail stores closing all around the country, most businesses are taking a major financial hit.

It’s no doubt epidemiologists are the go-to experts as the world tries to contain COVID-19, but that doesn’t mean that engineers are sitting this one out.

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of a crisis like the coronavirus, this instant access merely feeds the public’s need for more details.

Your team relies on you for guidance, so it is important that when office stress is high, you’re still leading your team well.

Diversity doesn’t simply apply to the collection of creative minds behind the scenes, but is exemplified by the products brands are putting into the market.

Chances are, you haven’t met a storyteller like AREL. But someday soon, you will meet her –or someone (something?) like her.

If you struggle to be confident in the workplace, these tips can improve not only your overall work ethic but also the quality of work you create.

Digital marketing is going to be tougher in 2020.

As Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Social media networks are no longer just places to connect with people you know, as brands now dominate the platforms – and even those companies keep evolving to stay relevant in your feeds.

It’s rather magical, really. How chargers and cables manage to entangle themselves during a trip so when you arrive you have to spend several frustrating minutes untangling them before you can plug in your computer.

A good on-camera interview all starts with one important element: confidence.

Professional networking doesn’t have to be daunting, and finding a new job isn’t the only benefit networking brings to the table.

Imagine that it’s the late 1990s or early 2000s and you’re about to sign on to AOL chat using dial-up or you’re picking out your favorite song on MySpace.

It may be freezing outside, but savvy engineering students are already focused on summer. That’s because now is the time to line up those critical summer internships.

A recent survey revealed that half of millennials and 75% of Gen Zers have left a previous job due to mental health reasons.

What began as radio advertising about a century ago is changing in ways we’ve never seen before as marketers shift their strategies for reaching consumers by their ears.