Business

Thousands of trademark owners across the U.S. have fallen victim to a massive scam letter scheme in recent years by…

In the flurry of a busy workday, we’re all guilty of occasionally producing gray materials. Here are three tips for adding color, clarity and purpose to communications.

About 124.5 billion business emails are sent and received daily. And that number is steadily growing with over a third…

An editorial calendar is a schedule of topics for your content. You may create an editorial calendar for owned content, such as media pitches, social media strategy, blogs and more.

You heard it here first: The Pittsburgh 100 is launching a podcast. Why? Because sometimes, 100 words aren’t enough to share a great story.

Lee Iacocca, the auto industry titan who was the face of Ford, died July 2 at age 94. With an uncanny ability to connect with consumers, his career holds timeless lessons for anyone who works in communications.

If you’re a rising star in Pittsburgh, now’s the time to check out some valuable leadership development opportunities.

Long days in the office can be pretty monotonous. What differentiates a productive work environment from one that really doesn’t care about its employees? In short, food.

Being in a management position means being a valued and respected leader for other members of your team, but respect does not usually come simultaneously with the title. So, how can you earn it?

Between work, school, sporting activities and social activities, making sure that your family is where they need to be can be stressful.

It can be hard to receive negative feedback, especially in the workplace. It’s also difficult to give negative feedback in a manner where employees listen, understand and eventually grow from the experience. By using a few tactics, there are ways to improve the experience of criticism from both perspectives.

The integrated communication strategy statement (ICSS) is a simple Venn diagram that can be used to develop any communication, whether it’s for a product, service or company. Here’s how it works:

PRSA has some great advice:

In a decision that will impact Pittsburgh businesses, the Supreme Court of Pennsylvania on July 17 upheld a city ordinance mandating paid sick leave be provided to employees working within the geographical boundaries of the city.

Starting a new job is challenging. As a new hire, there are so many unknowns that it can create additional stress to the process of starting a new job.

IGTV, Instagram’s foray into long-form video content, is unique in that it’s primarily for vertical content. While brands have been slow to adopt this feature, there might be room for smaller companies to get an edge.

A brand personality is a way to personify your company using human characteristics. Properly identifying these traits allows your audience to personally connect with your business.

It’s natural for a leader to want to solve all the problems, know everything and help people with information. Typically, the unintended consequence of this is, well, you have to have all of the answers. It also means your team can’t have any of the answers because the boss has them all.

Want to create stronger passwords to protect yourself against cybercriminals? Here’s our two cents:

Search engine optimization (SEO) feels like just another marketing buzzword, but it’s really the key to driving traffic to your website.

Public demand for news, combined with its immediacy (viral videos, 24/7 news cycles), means having a prepared spokesperson for your business is critical.

The PR industry is always changing. Here are some of the biggest influencers worth following.

Don’t be so formal, write conversationally, find your voice – you’ve probably heard it all before.

The key to connecting with your target audience online is the creation of compelling content.

Developing the perfect pre-work routine can help maximize your daily productivity. Start this week by implementing the following routines:

Fact: The internet has completely altered the way businesses communicate with their audiences. However, even as mediums change, how you rationalize your marketing efforts shouldn’t:

Nick Bogacz, for all his championship pedigree and business acumen, is still just a humble pizza guy.

No conversions? Visitors not spending time on your site? You could be due for a website refresh. If you’re already working with a vendor, always ensure someone from your team has access to the website and analytics.

Are your promotions going out to social media channels when customers are online? Don’t post and get lost in feed clutter. Research shows the best times and days to post on the various social platforms are:

People have always come to Facebook to connect with friends around day-to-day life, and celebrate important moments, like birthdays. As such, on May 9, Facebook launched Birthday Stories globally.