Business

The theory that innovation is necessary to maintain a successful business has evolved into a rule, as companies rush to create the next big idea.

Here are the most important trends to keep your eyes on in the coming months.

Digital advertising is a pivotal part of your communications strategy, but original content gets three times more leads than paid search advertising. That means any company looking to share its message needs an owned content library, filled with blogs, white papers and more.

Stories are amazing tools to captivate your audience, while also teaching them something about your brand, and WordWrite wants to teach you how to best harness their power.

I recently watched the Sandy Hook Promise PSA – a dark, gut-wrenching video depicting students using common school supplies as emergency survival tools during a mass shooting. Part of the group’s “Know the Signs” campaign, the video’s goal is to help stop gun violence before it happens.

October is Global Diversity Awareness Month, which aims to promote the understanding of differing cultural perspectives. A tough objective, as it’s one that people have struggled with over the course of recorded history (probably before that, too).

If you’re looking to improve communication between leadership and employees, it is important to remember that providing feedback should happen more often than during an annual review.

Good leaders know that they can’t fix someone or change a culture with a single conversation any more than they can make a business an instant, overnight success.

At times, creating original content can be difficult. I’ve been there enough to have developed a list of helpful tips for how to break through a creative rut.

We’ve all been there. You sign up for what you think will be an educational, informative webinar, and by the time you block off your calendar, log on and tune in, the event is nothing more than a blatant sales pitch. Great.

Feeling guilty about sneaking a few extra minutes on the office computer to surf social media and watch cute cat videos?

The average person most likely uses plastic within minutes of waking up. The use of plastic increases even more during travel. Convenience is the main reason for such plastic waste, but what if I told you there are easy ways to decrease plastic use while travelling?

Here are thoughts to consider for those who are a slave to 50- and 60-hour workweeks:

Check your phone, computer or TV: Everywhere you look today, it’s crisis, crisis, crisis.

Not quite a master at giving presentations? Let structure be your best friend. Take a moment to think about all the presentations you’ve seen. What made the best and worst presentations either useful or disappointing?

Thousands of trademark owners across the U.S. have fallen victim to a massive scam letter scheme in recent years by…

In the flurry of a busy workday, we’re all guilty of occasionally producing gray materials. Here are three tips for adding color, clarity and purpose to communications.

About 124.5 billion business emails are sent and received daily. And that number is steadily growing with over a third…

An editorial calendar is a schedule of topics for your content. You may create an editorial calendar for owned content, such as media pitches, social media strategy, blogs and more.

You heard it here first: The Pittsburgh 100 is launching a podcast. Why? Because sometimes, 100 words aren’t enough to share a great story.

Lee Iacocca, the auto industry titan who was the face of Ford, died July 2 at age 94. With an uncanny ability to connect with consumers, his career holds timeless lessons for anyone who works in communications.

If you’re a rising star in Pittsburgh, now’s the time to check out some valuable leadership development opportunities.

Long days in the office can be pretty monotonous. What differentiates a productive work environment from one that really doesn’t care about its employees? In short, food.

Being in a management position means being a valued and respected leader for other members of your team, but respect does not usually come simultaneously with the title. So, how can you earn it?

Between work, school, sporting activities and social activities, making sure that your family is where they need to be can be stressful.

It can be hard to receive negative feedback, especially in the workplace. It’s also difficult to give negative feedback in a manner where employees listen, understand and eventually grow from the experience. By using a few tactics, there are ways to improve the experience of criticism from both perspectives.

The integrated communication strategy statement (ICSS) is a simple Venn diagram that can be used to develop any communication, whether it’s for a product, service or company. Here’s how it works:

PRSA has some great advice:

In a decision that will impact Pittsburgh businesses, the Supreme Court of Pennsylvania on July 17 upheld a city ordinance mandating paid sick leave be provided to employees working within the geographical boundaries of the city.

Starting a new job is challenging. As a new hire, there are so many unknowns that it can create additional stress to the process of starting a new job.