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Successful collaborations start with finding the right fit. If you’re not a comms person, the best PR partner may be one specialized in your industry. Sharing that common language of what you do and who you work with gives you a strong start.
Next, collaborate on objectives. A good partner helps you to identify goals, set expectations and measure success.
Share information early and often. Your agency will filter and transform that information into opportunities.
Finally, PR takes time. Don’t have the runway to wait six months for results? It may be the wrong time to seek an external partner.
– Julie Sickel, OnWrd & UpWrd, The Association 100