Business Tips

Effective leadership is under a microscope, now more than ever.

As companies pivot to a digital environment, part of that is figuring out how to keep clients and prospects engaged through a computer screen — cue conversational marketing.

Determining your leadership style is a big step in improving your professional self.

Now is a great time for you and your family to expand your cultural horizons and perhaps invest in your career.

Those who originally hoped the COVID-19 curve would flatten nationwide by August were misguided.

Creating a thorough brand guidelines document — a manual explaining the rules for how the organization presents itself — is vital for consistency in sharing a business story and maintaining integrity.

The best marketing cuts through the clutter and noise. And, for some businesses that can be switching channels to touch people in a different way.

Your team relies on you for guidance, so it is important that when office stress is high, you’re still leading your team well.

As Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Professional networking doesn’t have to be daunting, and finding a new job isn’t the only benefit networking brings to the table.

What began as radio advertising about a century ago is changing in ways we’ve never seen before as marketers shift their strategies for reaching consumers by their ears.

Are you in strategizing mode and creating a marketing plan that will help your company achieve its goals? Be sure not to skip these important steps.

Humans are highly visual. While long content can attract and hold our attention, the proper visual aids can do a lot to trigger an immediate response and increase consumer engagement with your brand and business.

Many business leaders find it difficult to dedicate time for employee development, but studies show cutting back on these opportunities can cause more harm than good.

We all know the value of an internship. It’s also a great recruiting tool for companies.

Here are three tips on developing a useful annual plan:

Taking notes? There’s an app for that. But I’m not interested.

The theory that innovation is necessary to maintain a successful business has evolved into a rule, as companies rush to create the next big idea.

October is Global Diversity Awareness Month, which aims to promote the understanding of differing cultural perspectives. A tough objective, as it’s one that people have struggled with over the course of recorded history (probably before that, too).

We’ve all been there. You sign up for what you think will be an educational, informative webinar, and by the time you block off your calendar, log on and tune in, the event is nothing more than a blatant sales pitch. Great.

Not quite a master at giving presentations? Let structure be your best friend. Take a moment to think about all the presentations you’ve seen. What made the best and worst presentations either useful or disappointing?

In the flurry of a busy workday, we’re all guilty of occasionally producing gray materials. Here are three tips for adding color, clarity and purpose to communications.

About 124.5 billion business emails are sent and received daily. And that number is steadily growing with over a third…

Lee Iacocca, the auto industry titan who was the face of Ford, died July 2 at age 94. With an uncanny ability to connect with consumers, his career holds timeless lessons for anyone who works in communications.

If you’re a rising star in Pittsburgh, now’s the time to check out some valuable leadership development opportunities.

Long days in the office can be pretty monotonous. What differentiates a productive work environment from one that really doesn’t care about its employees? In short, food.

Being in a management position means being a valued and respected leader for other members of your team, but respect does not usually come simultaneously with the title. So, how can you earn it?

Between work, school, sporting activities and social activities, making sure that your family is where they need to be can be stressful.

It can be hard to receive negative feedback, especially in the workplace. It’s also difficult to give negative feedback in a manner where employees listen, understand and eventually grow from the experience. By using a few tactics, there are ways to improve the experience of criticism from both perspectives.

PRSA has some great advice: