Business Tips

Putting an outfit together for a job interview can be a difficult task, but you should always look sleek, professional and put together.

Not all companies — or company stories — are the same.

As a college student, there is one cardinal rule that is drilled in your head from the start of your first class: do internships.

You never know what might come from a conversation with a stranger.

2021 Graduates are the next generation of job seekers, and they are entering a world that is ruled by tech and driven by views of digital images and videos.

The Colonial Pipeline’s billing systems were hacked, and quickly the entire system was closed, imperiling fuel supplies for the East Coast into Florida.

Several of us struggle with making decisions — ranging from what to make for breakfast, to choosing which of the top two candidates to hire.

As more and more companies begin to bring employees back to the office to work in-person, it’ll be important to create a workspace that you not only love, but that you can be productive in.

Thanks to my first internship with Get Involved, Inc., I believe in the power of networking.

I’m not an expert in the parenting department but I do work full time and have a very feisty one-year old who keeps me busy.

When it comes to professionalism, everything you do matters — and emails are no exception.

U.S.companies lose billions of dollars from IT downtime, poor performance or a combination of both.

Young professionals, women and minorities — these demographics have been lacking representation on nonprofit boards.

Quick thinking is a valuable asset in a world that continues to change and accelerate rapidly.

As it goes any time a new president enters the White House, we’re going to be hearing a lot about the “first 100 days,” or the period for priority-setting and gauging the tone of the new administration.

With a new year comes new ambitions, but this year is the year you can actually follow through.

The design of your website – down to the font, color and image quality on each page – can make or break your business.

Ever produced a webinar? There are plenty of hiccups to worry about — tech trouble, human error, or, as I can attest, power outages.

Effective leadership is under a microscope, now more than ever.

As companies pivot to a digital environment, part of that is figuring out how to keep clients and prospects engaged through a computer screen — cue conversational marketing.

Determining your leadership style is a big step in improving your professional self.

Now is a great time for you and your family to expand your cultural horizons and perhaps invest in your career.

Those who originally hoped the COVID-19 curve would flatten nationwide by August were misguided.

Creating a thorough brand guidelines document — a manual explaining the rules for how the organization presents itself — is vital for consistency in sharing a business story and maintaining integrity.

The best marketing cuts through the clutter and noise. And, for some businesses that can be switching channels to touch people in a different way.

Your team relies on you for guidance, so it is important that when office stress is high, you’re still leading your team well.

As Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Professional networking doesn’t have to be daunting, and finding a new job isn’t the only benefit networking brings to the table.

What began as radio advertising about a century ago is changing in ways we’ve never seen before as marketers shift their strategies for reaching consumers by their ears.

Are you in strategizing mode and creating a marketing plan that will help your company achieve its goals? Be sure not to skip these important steps.