Business Tips

When it comes to professionalism, everything you do matters — and emails are no exception.

U.S.companies lose billions of dollars from IT downtime, poor performance or a combination of both.

Young professionals, women and minorities — these demographics have been lacking representation on nonprofit boards.

Quick thinking is a valuable asset in a world that continues to change and accelerate rapidly.

As it goes any time a new president enters the White House, we’re going to be hearing a lot about the “first 100 days,” or the period for priority-setting and gauging the tone of the new administration.

With a new year comes new ambitions, but this year is the year you can actually follow through.

The design of your website – down to the font, color and image quality on each page – can make or break your business.

Ever produced a webinar? There are plenty of hiccups to worry about — tech trouble, human error, or, as I can attest, power outages.

Effective leadership is under a microscope, now more than ever.

As companies pivot to a digital environment, part of that is figuring out how to keep clients and prospects engaged through a computer screen — cue conversational marketing.

Determining your leadership style is a big step in improving your professional self.

Now is a great time for you and your family to expand your cultural horizons and perhaps invest in your career.

Those who originally hoped the COVID-19 curve would flatten nationwide by August were misguided.

Creating a thorough brand guidelines document — a manual explaining the rules for how the organization presents itself — is vital for consistency in sharing a business story and maintaining integrity.

The best marketing cuts through the clutter and noise. And, for some businesses that can be switching channels to touch people in a different way.

Your team relies on you for guidance, so it is important that when office stress is high, you’re still leading your team well.

As Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Professional networking doesn’t have to be daunting, and finding a new job isn’t the only benefit networking brings to the table.

What began as radio advertising about a century ago is changing in ways we’ve never seen before as marketers shift their strategies for reaching consumers by their ears.

Are you in strategizing mode and creating a marketing plan that will help your company achieve its goals? Be sure not to skip these important steps.

Humans are highly visual. While long content can attract and hold our attention, the proper visual aids can do a lot to trigger an immediate response and increase consumer engagement with your brand and business.

Many business leaders find it difficult to dedicate time for employee development, but studies show cutting back on these opportunities can cause more harm than good.

We all know the value of an internship. It’s also a great recruiting tool for companies.

Here are three tips on developing a useful annual plan:

Taking notes? There’s an app for that. But I’m not interested.

The theory that innovation is necessary to maintain a successful business has evolved into a rule, as companies rush to create the next big idea.

October is Global Diversity Awareness Month, which aims to promote the understanding of differing cultural perspectives. A tough objective, as it’s one that people have struggled with over the course of recorded history (probably before that, too).

We’ve all been there. You sign up for what you think will be an educational, informative webinar, and by the time you block off your calendar, log on and tune in, the event is nothing more than a blatant sales pitch. Great.

Not quite a master at giving presentations? Let structure be your best friend. Take a moment to think about all the presentations you’ve seen. What made the best and worst presentations either useful or disappointing?

In the flurry of a busy workday, we’re all guilty of occasionally producing gray materials. Here are three tips for adding color, clarity and purpose to communications.