Public Relations

In this episode of Association Insights, I’m diving deep into the essentials of writing a pitch that truly resonates with …

Successful collaborations start with finding the right fit.

A fifth of the way through the 21st century, it’s clear the classic approach to marketing no longer delivers results …

One of America’s great business successes, Southwest Airlines, is celebrating its 50th anniversary this year.

Cision’s 12th annual State of the Media study surveyed more than 2,700 journalists in 15 countries during February.

Let’s make something clear: Brand journalism is not a replacement for traditional journalism.

As this past election revealed, we remain as divided as ever, often unwilling to even consider opposing viewpoints.

At WordWrite, we call it “sunny day crisis planning,” proactive measures a company can enact now to better prepare for …

More than ever, the value of an authentic story — and storyteller — is critical.

In our last issue, we discussed the first phase in responding during a crisis: stop the bleeding. Now, it’s time …

The COVID-19 outbreak has taken a toll on nearly all businesses somehow.

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case …

Chances are, you haven’t met a storyteller like AREL. But someday soon, you will meet her –or someone (something?) like …

A good on-camera interview all starts with one important element: confidence.

The press isn’t obliged to share your pitch or release, but here are a few tips to help your chances:

Stories are amazing tools to captivate your audience, while also teaching them something about your brand, and WordWrite wants to …

I recently watched the Sandy Hook Promise PSA – a dark, gut-wrenching video depicting students using common school supplies as emergency …

Check your phone, computer or TV: Everywhere you look today, it’s crisis, crisis, crisis.

The PR industry is always changing. Here are some of the biggest influencers worth following.

Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the …

Building brand authority in an increasingly cluttered and complex media environment can seem overwhelming. You need the PESO model.

The start of 2019 holds some great examples of how to handle – and how not to handle – communications …

The sportsbook at Rivers Casino has been open only briefly, thrilling daring sports fans and veteran gamblers alike. After the …

Annual fundraiser foot races and elegant award galas are necessary for nonprofits to fund their mission-driven services. Because these are …

Hundreds of students representing the future of public relations took Austin, Texas, by storm earlier this month for the annual …

Seemingly moments after Nike announced an advertising campaign with Colin Kaepernick, social media feeds and news reports were inundated with …

As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, …

Marketers are trained to think “viral” means good, with many aspiring to create the next trending social media sensation, but …

You hear it all the time (probably because we keep telling you): Communications today is about telling an authentic business …

PR measurement is evolving for the better as a result of the power of social media and the emergence of …