Public Relations

A fifth of the way through the 21st century, it’s clear the classic approach to marketing no longer delivers results the way it once did.

One of America’s great business successes, Southwest Airlines, is celebrating its 50th anniversary this year.

Cision’s 12th annual State of the Media study surveyed more than 2,700 journalists in 15 countries during February.

Let’s make something clear: Brand journalism is not a replacement for traditional journalism.

As this past election revealed, we remain as divided as ever, often unwilling to even consider opposing viewpoints.

At WordWrite, we call it “sunny day crisis planning,” proactive measures a company can enact now to better prepare for the next communications crisis on the horizon.

More than ever, the value of an authentic story — and storyteller — is critical.

In our last issue, we discussed the first phase in responding during a crisis: stop the bleeding. Now, it’s time to win hearts and minds by sharing your authentic story. But how do you do that?

The COVID-19 outbreak has taken a toll on nearly all businesses somehow.

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of a crisis like the coronavirus, this instant access merely feeds the public’s need for more details.

Chances are, you haven’t met a storyteller like AREL. But someday soon, you will meet her –or someone (something?) like her.

A good on-camera interview all starts with one important element: confidence.

The press isn’t obliged to share your pitch or release, but here are a few tips to help your chances:

Stories are amazing tools to captivate your audience, while also teaching them something about your brand, and WordWrite wants to teach you how to best harness their power.

I recently watched the Sandy Hook Promise PSA – a dark, gut-wrenching video depicting students using common school supplies as emergency survival tools during a mass shooting. Part of the group’s “Know the Signs” campaign, the video’s goal is to help stop gun violence before it happens.

Check your phone, computer or TV: Everywhere you look today, it’s crisis, crisis, crisis.

The PR industry is always changing. Here are some of the biggest influencers worth following.

Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the story elements. This is your big idea. Here’s how to unpack your story:

Building brand authority in an increasingly cluttered and complex media environment can seem overwhelming. You need the PESO model.

The start of 2019 holds some great examples of how to handle – and how not to handle – communications in a crisis.

The sportsbook at Rivers Casino has been open only briefly, thrilling daring sports fans and veteran gamblers alike. After the Supreme Court last year paved the way for sports betting nationwide, they’ll (hopefully) stay happy for a while.

Annual fundraiser foot races and elegant award galas are necessary for nonprofits to fund their mission-driven services. Because these are recurring events, getting attention for them can become difficult every year.

Hundreds of students representing the future of public relations took Austin, Texas, by storm earlier this month for the annual Public Relations Student Society of America (PRSSA) National Conference. Speakers came from organizations such as March For Our Lives and Southwest Airlines.

Seemingly moments after Nike announced an advertising campaign with Colin Kaepernick, social media feeds and news reports were inundated with images of people burning their swoosh-branded gear. Ultimately, Nike’s favorability took a hit, but its stocks rebounded hugely and sales increased.

As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, it should be no surprise that some of most successful PR campaigns of the past 20 years were aimed at empowering women.

Marketers are trained to think “viral” means good, with many aspiring to create the next trending social media sensation, but do you know how to respond when going viral spirals out of control?

You hear it all the time (probably because we keep telling you): Communications today is about telling an authentic business story. But how to begin?

PR measurement is evolving for the better as a result of the power of social media and the emergence of sophisticated measurement tools.