Audio advertising: What’s old is new again

What began as radio advertising about a century ago is changing in ways we’ve never seen before as marketers shift their strategies for reaching consumers by their ears.

Podcasts are a good medium for targeted ads. Reaching out to entrepreneurs? Find a business podcast. Pittsburgh residents? The P100 Podcast (apologies for the shameless plug).

The platforms hosting podcasts or music streaming services also are worth looking into, with Spotify’s new Ad Studio providing a good example. The service’s fan base targeting and real-time context options help companies deliver ads to the right audiences at the right time.

Learn more here.

– Logan Armstrong, WordWrite