Social Media

When brands are looking for an “influencer” – most of us think about celebrities and pro athletes, but the rise in content creators on newer platforms like TikTok has changed the marketplace.

Recently, BuzzFeed asked teenagers, 30-somethings and people in their 50s about their thoughts on emojis and what the different icons mean to them.

In a digitally advanced world, authenticity is becoming scarce. Bringing authenticity back to social platforms, BeReal was launched in 2020.

New research shows 90 percent of marketers claim that their social media marketing efforts have increased exposure to their business.

Keeping up with the ever-changing algorithms can be challenging as social media grows.

TikTok continues to grow at a rapid rate and many brands are looking to join the social platform.

In 2022, marketers will still be able to rely on social media ads for effective customer journey messaging.

Nearly 90% of businesses are expecting to use social media for customer service this year (Source: Social Media Today).

In mid-2021, Facebook announced that Neighborhoods was being tested in Canada and would soon roll out in the United States.

Are you looking to launch your claim to fame on social media? Or maybe you just want an excuse to get out of the house and enjoy the nice summer weather.

While the full impacts that small business have faced because of the pandemic are yet to be realized, savvy leaders have invested in new technologies to virtually connect with customers, streamline productivity and reduce expenses.

The viral “center of gravity” challenge has sparked a serious debate in households and offices everywhere.

The Penn State football program’s Twitter account blundered recently with an ill-advised Super Bowl post.

Most social media platforms have seen recent increased usage, but LinkedIn may claim the top spot as it continues to grow at an exponential rate.

TikTok can be more than just trendy memes and dance routines.

Social media networks are no longer just places to connect with people you know, as brands now dominate the platforms – and even those companies keep evolving to stay relevant in your feeds.

It’s the turn of a new decade, and while social media may remain constant, its trends may not. Here are the 2020 trends you should be looking out for.

People have always come to Facebook to connect with friends around day-to-day life, and celebrate important moments, like birthdays. As such, on May 9, Facebook launched Birthday Stories globally.

It’s already easy to shop for items discovered on Instagram. But recently, Instagram announced a feature it is testing that allows customers to pay for and manage orders directly within the social platform.

Whether you’ve seen the dueling Netflix and Hulu Fyre Festival documentaries or not, the power of social influencers and celebrities is evident. How can one promotional video and a few Instagram posts con thousands of people?

As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.

You’ve probably seen ads on your social media feeds featuring a celebrity endorsing a product. Some are earning upward of $500,000 per post.

Name-calling, spreading false rumors, receiving unwanted images or threats: These behaviors and more are the types of bullying a majority of teens are subjected to online. Cyberbullying isn’t a new aspect to social media culture, and it’s hardly something that disappears, even among adults.

Brand ambassador programs are catching on. However, rather than selecting a few influencers with high followings to promote their product or service, brands are taking another approach: building brand ambassador armies.

Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:

When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.

It seems the social media world never stops evolving, always launching new tricks and features to keep consumers wanting more.

Now more than ever, digital marketing is changing the way we communicate. Social media helps brands connect with target audiences with the click of a button.

Even a poppy seed muffin can be controversial, as the Centers for Disease Control and Prevention (CDC) found out with a clever, albeit gross, image of a muffin with ticks the size of … poppy seeds.

The recent changes on Instagram make it harder for marketers to engage their audiences. Rather than listed chronologically, posts are now based on the number of likes, comments, views, shares, saves and direct messages. High engagement signals to Instagram that the content is what people want to see.