Social Media

When you go viral during a crisis situation like a hurricane, it’s important to understand that your newfound followers aren’t …

X this, Threads that

Engaging with industry influencers can exponentially enhance your association’s prominence and credibility.

Overwhelmed by all the social media updates of late? Read on for a brief synopsis: Twitter: No more blue bird …

Looking to grow your business’s engagement on TikTok? Here are three easy tips: 1.

Before you start sharing your earned media, think about which social media platforms are most appropriate for your business or …

When brands are looking for an “influencer” – most of us think about celebrities and pro athletes, but the rise …

Recently, BuzzFeed asked teenagers, 30-somethings and people in their 50s about their thoughts on emojis and what the different icons …

In a digitally advanced world, authenticity is becoming scarce. Bringing authenticity back to social platforms, BeReal was launched in 2020.

New research shows 90 percent of marketers claim that their social media marketing efforts have increased exposure to their business.

Keeping up with the ever-changing algorithms can be challenging as social media grows.

TikTok continues to grow at a rapid rate and many brands are looking to join the social platform.

In 2022, marketers will still be able to rely on social media ads for effective customer journey messaging.

Nearly 90% of businesses are expecting to use social media for customer service this year (Source: Social Media Today).

In mid-2021, Facebook announced that Neighborhoods was being tested in Canada and would soon roll out in the United States.

Are you looking to launch your claim to fame on social media? Or maybe you just want an excuse to …

While the full impacts that small business have faced because of the pandemic are yet to be realized, savvy leaders …

The viral “center of gravity” challenge has sparked a serious debate in households and offices everywhere.

The Penn State football program’s Twitter account blundered recently with an ill-advised Super Bowl post.

Most social media platforms have seen recent increased usage, but LinkedIn may claim the top spot as it continues to …

TikTok can be more than just trendy memes and dance routines.

Social media networks are no longer just places to connect with people you know, as brands now dominate the platforms …

It’s the turn of a new decade, and while social media may remain constant, its trends may not. Here are …

People have always come to Facebook to connect with friends around day-to-day life, and celebrate important moments, like birthdays. As …

It’s already easy to shop for items discovered on Instagram. But recently, Instagram announced a feature it is testing that …

Whether you’ve seen the dueling Netflix and Hulu Fyre Festival documentaries or not, the power of social influencers and celebrities …

As businesses continue to see the importance of connecting with their customers through social media, the photography used on those …

You’ve probably seen ads on your social media feeds featuring a celebrity endorsing a product. Some are earning upward of …

Name-calling, spreading false rumors, receiving unwanted images or threats: These behaviors and more are the types of bullying a majority …

Brand ambassador programs are catching on. However, rather than selecting a few influencers with high followings to promote their product …