Storytelling in a crisis

Check your phone, computer or TV: Everywhere you look today, it’s crisis, crisis, crisis.

Sometimes it looks as if every pocket of our world is lurching from crisis to crisis.

Chances are a business will eventually be hit with a crisis, so it might seem odd to suggest that during these times the most important communication asset any business leader must focus on is the organization’s core story. Decades of science and years of our own experience, however, prove this is true.

From identifying your story to defining heroes and villains, learn more about storytelling in a crisis here.

– Paul Furiga, WordWrite