Experts are predicting that content generation will experience another seismic shift in 2024 with more immersive experiences. Brands will have more access to emerging technologies, such as virtual reality and augmented reality, to connect with their audience.
With more data-driving insights, marketers will focus on authenticity. Additionally, marketers will expand audience reach with more customized, cross-platform content.
Chelsea Alves, a consultant at UNmiss, shared her thoughts on new trends: “Content marketing must extend beyond blog posts and should include a variety of different options for consumption, such as short-form and long-form videos, shareable graphics, interactive content experiences, quizzes and more.”