Many provocative and controversial campaigns have gained popularity over the years, either because of good messaging or bad execution.
Here are three provocative marketing campaigns, and lessons we can learn from them:
• McDonald’s: #StaySafebyStayingApart (2020) – Insincere campaign during the pandemic, was criticized for lack of real actions to help the workers.
• Burger King: Women Belong in the Kitchen (2021) – Old sexist remark as a hook, the campaign was supposed to empower women in a male-dominated kitchen but the execution fell off.
• Elvie: #LeaksHappen (2022) – A successful campaign to bring awareness to a serious female health issue
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