The marketing world and the tech universe are more connected than ever. The latter is constantly advancing, driving developments in the former.
However, research shows the overuse of digital technology is linked to burnout and other negative impacts on an individual’s mental wellbeing. Marketing professionals add to digital distraction by targeting stakeholders through profitable digital media and advertising.
These digital marketing challenges mean marketers may want to consider acting on alternative methods to engage target audiences. Arguably, the balance between marketing efficiency and mental health has tipped, and creative solutions could — and should — change the game for media consumption.
– Riley Bitonti, WordWrite