Winning hearts and minds when communicating during a crisis

In our last issue, we discussed the first phase in responding during a crisis: stop the bleeding. Now, it’s time to win hearts and minds by sharing your authentic story. But how do you do that?

It’s not about sales: Maintain relationships with your most important audiences, but don’t sell. Find creative ways to share helpful information.

Communicate process: No one knows the future of COVID-19. To avoid the speculation spiral, be empathic, be transparent and continue to share process updates.

Lean on a respected spokesperson: A highly regarded, fluent and effective speaker should deliver sensitive information.

Read more here.

– Robin Rectenwald, WordWrite