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The PESO model for better marketing explained

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Building brand authority in an increasingly cluttered and complex media environment can seem overwhelming. You need the PESO model.

PESO stands for “paid, earned, shared and owned,” combining the four core media communication channels to build brand authority. The model was founded by industry expert Gini Dietrich. The central tenant of PESO is that business communicators must be well-versed in each media arena to optimize a brand’s position.

Still a little hazy on how PESO works? Check out our video for the full explanation and visit Spin Sucks for insight from the model’s founder, Gini Dietrich.

– Morgan McCoy, WordWrite

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