Renew interest in old events with human interest stories

Annual fundraiser foot races and elegant award galas are necessary for nonprofits to fund their mission-driven services. Because these are recurring events, getting attention for them can become difficult every year.

So, how do you break through the clutter? Instead of focusing on simple logistics, consider a human interest angle to tell the story. Think beyond just who benefits, but how the event came to be, who makes it happen and why. The right story can take your event to the next level – even one that has been around for decades.

Learn more about uncovering human interest stories here.

– Hollie Geitner, WordWrite Communications