Marketers are trained to think “viral” means good, with many aspiring to create the next trending social media sensation, but do you know how to respond when going viral spirals out of control?
According to research, one in five PR disasters break on Twitter (trolls cause 94%). Negative news stories spread in a matter of minutes – and in today’s digital world, everyone is a journalist.
It takes strategic planning and preparation to manage social media crises. Companies that skip this step could damage their reputations – online and off.
On Oct. 17, learn how to manage a crisis that goes viral.
– Robin Rectenwald, WordWrite Communications