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Where to start when telling your story


You hear it all the time (probably because we keep telling you): Communications today is about telling an authentic business story. But how to begin?

Some tips to get those creative juices flowing:

• Find your lede: Like a news story, you must capture the reader’s attention from the start. Ask yourself, what’s most interesting about your subject, or maybe use a relevant anecdote.

• Embrace brevity: Short sentences, people love ‘em. Save the nitty-gritty details for later.

• Be a people person: Whatever you’re writing, it’s either about or somehow affects people. Identify that human story. Tell us why it matters.

– Dan Stefano, WordWrite Communications

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