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The 1st phase of crisis communications

by the100companies
crisis communications

The COVID-19 outbreak has taken a toll on nearly all businesses somehow. You’ve probably seen a variety of emails and social posts giving company updates on their approach to the situation. In a time of crisis, after all, communication is key.

Proper crisis communication is a process with three phases: Stopping the bleeding, winning hearts and minds and restoring reputation. Most companies are still in the first phase, so ask yourself:

• Have you identified your Crisis Response Team?

• Do your employees know where to go to share information?

• Have you been sharing thoughtful and useful key messages?

Learn more here.

– Robin Rectenwald, WordWrite

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