The press isn’t obliged to share your pitch or release, but here are a few tips to help your chances:
1. Keep it personal: Something as simple as including the journalist’s name in your subject line could make the difference.
2. Respect their time: Journalists are busy people, as are public relations pros. It only makes sense that a mutual respect of each other’s time is part of the recipe for success.
3. It’s all about the story: Serve a compelling pitch to their inbox that succinctly delivers the why, rather than something closer to a thrown-together press release.
Learn more here.
– Logan Armstrong, WordWrite