Sports betting offers opportunity for other businesses – with caution

The sportsbook at Rivers Casino has been open only briefly, thrilling daring sports fans and veteran gamblers alike. After the Supreme Court last year paved the way for sports betting nationwide, they’ll (hopefully) stay happy for a while.

Public relations firms are jumping in on the action, embracing the industry and online betting companies, according to PR Week.

New Jersey-based firm MWWPR’s Joe Flores highlighted that responsible gambling messages are important. “At the end of the day, sports betting is still gambling,” he said.

When working in any sector with gray areas, like the gaming industry, take special care.

– Dan Stefano, WordWrite Communications