Warm up to webinars

Getting back to “business as usual” won’t be possible for most organizations. Common events, such as industry conferences, meetings or lunchtime seminars, are likely going to stay digital for weeks and months to come. That’s not such a bad thing, either.

While there’s no match for in-person networking, handshaking and a boxed lunch, webinars are a great opportunity to meet the same goals of a real-world event and share your story to a wide audience — all from a home office. Their online nature also allows companies to cultivate prospects efficiently.

People still want to gather. Just give them a reason.

– Dan Stefano, WordWrite