TMI: How often should I be launching digital campaigns?

Fact: The internet has completely altered the way businesses communicate with their audiences. However, even as mediums change, how you rationalize your marketing efforts shouldn’t:

1. Refer to your buyer persona: A buyer persona is a semifictional representation of your ideal customer based on market research and real data, helping you personalize interactions.

2. Use data to drive your decision-making: While understanding human behavior is an art form, today’s tools can probably tell you what I plan on wearing tomorrow.

3. Follow the golden rule (of marketing): Treat others how you would want to be treated.

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– Erin Hogan, WordWrite