The key to storytelling in B2B marketing

It’s no surprise that stories are powerful tools in marketing, but storytelling can frequently come easier to B2C companies than B2B firms, particularly those that provide complex services.

There is a tendency to focus on services in B2B marketing, but they are not typically what distinguishes a firm — instead, it’s the people. For example, most tax accounting firms have similar services, but perhaps one with an all-veteran staff has unique stories to share about people who understand integrity and trust.

Learn more in WordWrite President Paul Furiga’s book “Finding Your Capital S Story: Why your Story Drives your Brand.”

– Dan Stefano, WordWrite