According to HubSpot, the most common marketing challenge is generating traffic and leads. Easy fix, right? Pay for an ad.
Not quite – 91 percent of people say ads are more intrusive today than two years ago. Also, Content Marketing Institute found original content gets three times more leads than paid search advertising.
There’s a right and wrong way for building website visitors and quality leads, but it takes time, creativity and some digging to curate content that will resonate. Start by:
• Scheduling one-on-one interviews with employees.
• Reviewing analytics to see the most-viewed pages.
• Creating a content calendar.
– Robin Rectenwald, WordWrite