The PR industry is always changing. Here are some of the biggest influencers worth following.
public relations
-
-
Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the …
-
Building brand authority in an increasingly cluttered and complex media environment can seem overwhelming. You need the PESO model.
-
The start of 2019 holds some great examples of how to handle – and how not to handle – communications …
-
The sportsbook at Rivers Casino has been open only briefly, thrilling daring sports fans and veteran gamblers alike. After the …
-
Annual fundraiser foot races and elegant award galas are necessary for nonprofits to fund their mission-driven services. Because these are …
-
Hundreds of students representing the future of public relations took Austin, Texas, by storm earlier this month for the annual …
-
Seemingly moments after Nike announced an advertising campaign with Colin Kaepernick, social media feeds and news reports were inundated with …
-
As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, …
-
Marketers are trained to think “viral” means good, with many aspiring to create the next trending social media sensation, but …
-
You hear it all the time (probably because we keep telling you): Communications today is about telling an authentic business …
-
PR measurement is evolving for the better as a result of the power of social media and the emergence of …