public relations

The PR industry is always changing. Here are some of the biggest influencers worth following.

Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the story elements. This is your big idea. Here’s how to unpack your story:

Building brand authority in an increasingly cluttered and complex media environment can seem overwhelming. You need the PESO model.

The start of 2019 holds some great examples of how to handle – and how not to handle – communications in a crisis.

The sportsbook at Rivers Casino has been open only briefly, thrilling daring sports fans and veteran gamblers alike. After the Supreme Court last year paved the way for sports betting nationwide, they’ll (hopefully) stay happy for a while.

Annual fundraiser foot races and elegant award galas are necessary for nonprofits to fund their mission-driven services. Because these are recurring events, getting attention for them can become difficult every year.

Hundreds of students representing the future of public relations took Austin, Texas, by storm earlier this month for the annual Public Relations Student Society of America (PRSSA) National Conference. Speakers came from organizations such as March For Our Lives and Southwest Airlines.

Seemingly moments after Nike announced an advertising campaign with Colin Kaepernick, social media feeds and news reports were inundated with images of people burning their swoosh-branded gear. Ultimately, Nike’s favorability took a hit, but its stocks rebounded hugely and sales increased.

As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, it should be no surprise that some of most successful PR campaigns of the past 20 years were aimed at empowering women.

Marketers are trained to think “viral” means good, with many aspiring to create the next trending social media sensation, but do you know how to respond when going viral spirals out of control?

You hear it all the time (probably because we keep telling you): Communications today is about telling an authentic business story. But how to begin?

PR measurement is evolving for the better as a result of the power of social media and the emergence of sophisticated measurement tools.