New research shows 90 percent of marketers claim that their social media marketing efforts have increased exposure to their business. And sure, you’ve been told repeatedly that you need a “strategic plan” to generate leads on social media, but what should that strategy actually include? Here are some key items to keep in mind:
• Choose your platform(s): Use these tips to narrow your focus.
• Audience: Clearly identify who you are trying to reach as a potential customer.
• Consistency: Consider using a calendar for organization and efficiency.
– Trey Adams, WordWrite