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Social media networks are no longer just places to connect with people you know, as brands now dominate the platforms – and even those companies keep evolving to stay relevant in your feeds.
For example, brands are latching on to a pair of trends in creative ways. TikTok is becoming massively popular, with grocery chain Kroger getting creative with users in a dorm makeover campaign. Ephemeral content – better known as stories – is also taking off, growing 15 times faster than traditional feeds.
Staying on top of trends isn’t always easy, but it’s key to increasing your brand awareness. Learn more here.
– Megha Pai, WordWrite