Home Business The 2 trends taking over social media

The 2 trends taking over social media

by The 100 Companies
tiktok app

Social media networks are no longer just places to connect with people you know, as brands now dominate the platforms – and even those companies keep evolving to stay relevant in your feeds.

For example, brands are latching on to a pair of trends in creative ways. TikTok is becoming massively popular, with grocery chain Kroger getting creative with users in a dorm makeover campaign. Ephemeral content – better known as stories – is also taking off, growing 15 times faster than traditional feeds.

Staying on top of trends isn’t always easy, but it’s key to increasing your brand awareness. Learn more here.

– Megha Pai, WordWrite

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