You’ve probably seen ads on your social media feeds featuring a celebrity endorsing a product. Some are earning upward of $500,000 per post.
Not all companies can shell out that kind of money, so the next best thing is using nanoinfluencers. They’re everyday people with around 1,000 to 5,000 followers and are focused on a particular product or brand.
The idea is that consumers are more likely to be influenced by friends and family, rather than a brand or celebrity. Small businesses can take advantage of this market at lower costs and boost social engagement efforts.
– Noah Fleming, WordWrite Communications