Business

New research shows 90 percent of marketers claim that their social media marketing efforts have increased exposure to their business.

If you are looking to reach new audiences for your business or establish yourself as a thought leader, posting content online is a great way to stand out.

In previous productivity articles, suggestions included prioritizing tasks, time blocking and scheduling items throughout the day.

Whether your organization has been hit by the Great Resignation or is just expanding, recruiting and hiring is something many businesses are putting more attention to than ever in the past year. Some thoughts to keep in mind:

Recent trends and statistics demonstrate that email marketing for lead generation is on the rise – but how fresh is this strategy?

Are you wondering what you can do to keep your current employees? We hear stories of employers offering more money, better benefits and some extravagant perks but, according to a recent SHRM study, a bad workplace culture poses a serious threat.

When creating a design, the typefaces you choose are extremely important.

Keeping up with the ever-changing algorithms can be challenging as social media grows.

When considering the ubiquitous nature of graphic design in our world today, it’s difficult to undermine its importance.

Imposter syndrome can be loosely defined as doubting your abilities and feeling like a fraud.

Even with technology at our fingertips, we still rely on the postal system to deliver letters and packages to our doorsteps.

Giving your brain a break throughout the day can significantly improve your mental health and quality of work.

Numbers don’t lie, and neither do results – especially in the realm of digital paid advertising.

We’ve all experienced it – the “Your car warranty has expired” call.

A personal website is a great way to make an impressive first impression online.

It’s unfortunate but not uncommon for someone to bring work problems home with them – or the other way around, as personal problems can negatively impact job performance.

In 2022, it’s almost a necessity to have videos included as part of your business’s holistic marketing strategy.

No one enjoys the dreaded 2 p.m.“crash” of the day.

Making its way from the dating world to corporate America, ghosting is an unfortunate new hiring trend that companies have been facing over the last few years.

Try incorporating these hacks into your daily routine and see how your productivity can skyrocket:• Prioritize tasks and work on next-day assignments to lower your stress levels.

TikTok continues to grow at a rapid rate and many brands are looking to join the social platform.

Over the past year, you’ve probably heard the extreme buzz surrounding NFTs – a popular way to buy and sell digital assets.

Have you ever been asked to create a PowerPoint presentation, but had no idea where to start? Perhaps, you’ve put together a few in the past but weren’t satisfied with the result?Considering presentations are often required in schools, businesses and many professional settings, the ability to create an effective PowerPoint is a great skill to have.

It’s that time again for the Google Year in Search – here are a few takeaways for the business community:• The world searched for “how to start a business” more than “how to get a job.

In 2022, marketers will still be able to rely on social media ads for effective customer journey messaging.

If your business handles a great amount of customer and employee data, is protecting sensitive information (such as intellectual property and trade secrets) or relies on digital systems that control counterparts in the real world, the time to implement robust cybersecurity measures was yesterday.

As we approach the start of a new year, many professionals might find themselves stagnant in their careers.

Women have been hit hard in this the global pandemic, especially in the workplace. Here’s what we can do as women to get what we need and increase our overall satisfaction.

For fellow college students, I’m sure you’ve heard this advice: “You need to network. If the idea of cold-emailing industry professionals scares you, there are so many other ways to network during your day-to-day life.

Your college degree earned you a foundation of professional credentials, but it’s important to continue learning and keep your brain sharp.