Home editors-columns Things we’ve learned from Google Analytics

Things we’ve learned from Google Analytics

Google Analytics

Back when I was a newspaper editor (yes, Virginia, those used to exist), I frequently struggled to know whether our staff’s great work was being read. Proof came from winning an award or seeing a crowd with pitchforks outside.

Today, we publish electronically, and Google Analytics tells us everything. For instance, one of our regular contributors recently learned The Pittsburgh 100 is their No. 2 referral source and No. 2 overall website traffic driver. We’ve also generated 1,000 website sessions (and no pitchforks).

That’s our story. What’s yours? Contact Dan Stefano or me, and we’ll help share your story.

Paul Furiga, WordWrite

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