IGTV, Instagram’s foray into long-form video content, is unique in that it’s primarily for vertical content. While brands have been …
digital marketing
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A brand personality is a way to personify your company using human characteristics. Properly identifying these traits allows your audience …
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Search engine optimization (SEO) feels like just another marketing buzzword, but it’s really the key to driving traffic to your …
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Fact: The internet has completely altered the way businesses communicate with their audiences. However, even as mediums change, how you …
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According to HubSpot, the most common marketing challenge is generating traffic and leads. Easy fix, right? Pay for an ad.
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The advertising arm of Google rebranded last year to make it easier for businesses to incorporate advertising platforms into their …