IGTV, Instagram’s foray into long-form video content, is unique in that it’s primarily for vertical content. While brands have been slow to adopt this feature, there might be room for smaller companies to get an edge.
digital marketing
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A brand personality is a way to personify your company using human characteristics. Properly identifying these traits allows your audience to personally connect with your business.
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Search engine optimization (SEO) feels like just another marketing buzzword, but it’s really the key to driving traffic to your website.
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Fact: The internet has completely altered the way businesses communicate with their audiences. However, even as mediums change, how you rationalize your marketing efforts shouldn’t:
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According to HubSpot, the most common marketing challenge is generating traffic and leads. Easy fix, right? Pay for an ad.
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The advertising arm of Google rebranded last year to make it easier for businesses to incorporate advertising platforms into their strategies.