Social Media

People have always come to Facebook to connect with friends around day-to-day life, and celebrate important moments, like birthdays. As such, on May 9, Facebook launched Birthday Stories globally.

It’s already easy to shop for items discovered on Instagram. But recently, Instagram announced a feature it is testing that allows customers to pay for and manage orders directly within the social platform.

Whether you’ve seen the dueling Netflix and Hulu Fyre Festival documentaries or not, the power of social influencers and celebrities is evident. How can one promotional video and a few Instagram posts con thousands of people?

As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.

You’ve probably seen ads on your social media feeds featuring a celebrity endorsing a product. Some are earning upward of $500,000 per post.

Name-calling, spreading false rumors, receiving unwanted images or threats: These behaviors and more are the types of bullying a majority of teens are subjected to online. Cyberbullying isn’t a new aspect to social media culture, and it’s hardly something that disappears, even among adults.

Brand ambassador programs are catching on. However, rather than selecting a few influencers with high followings to promote their product or service, brands are taking another approach: building brand ambassador armies.

Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:

When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.

It seems the social media world never stops evolving, always launching new tricks and features to keep consumers wanting more.

Now more than ever, digital marketing is changing the way we communicate. Social media helps brands connect with target audiences with the click of a button.

Even a poppy seed muffin can be controversial, as the Centers for Disease Control and Prevention (CDC) found out with a clever, albeit gross, image of a muffin with ticks the size of … poppy seeds.

The recent changes on Instagram make it harder for marketers to engage their audiences. Rather than listed chronologically, posts are now based on the number of likes, comments, views, shares, saves and direct messages. High engagement signals to Instagram that the content is what people want to see.

Discussions have started about changes Facebook announced regarding its algorithm.