It’s no surprise that stories are powerful tools in marketing, but storytelling can frequently come easier to B2C companies than …
Technology
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When we think of storytelling, we often think of long-form narratives with a beginning, middle and end.
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The results of the 26th edition of The CMO Survey revealed an unsurprising trend: companies increasingly relied on digital marketing …
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One day, artificial intelligence-directed machines may end up writing better stories than humans do, but fortunately, we’re not there yet.
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The marketing world and the tech universe are more connected than ever.
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It’s a digital world out there, particularly as consumer experiences are increasingly centered on screens, rather than storefronts — or …
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We know about the Boomers, the Gen Xers, and the much-derided Millennials (give me a break, already). It’s time to …
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The best marketing cuts through the clutter and noise. And, for some businesses that can be switching channels to touch …
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Getting back to “business as usual” won’t be possible for most organizations. Common events, such as industry conferences, meetings or …
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In case you haven’t heard, content is one of the biggest buzzwords in the social media and marketing industries today …