Businesses have three priorities: making money, saving money and reducing risk. They are motivated by logic. Consumers, meanwhile, are bit more complicated – they have constantly changing wants and needs. People are motivated by emotion.
B2B and B2C marketing are very different, but there are tactics that both can utilize:
Personalization: People want to feel a human connection.
Live video: 80% of people would rather watch a live video than read a blog post.
Relevancy: Content should answer problems. For B2B, how can your company help businesses make money, save money or reduce risk? For B2C, how can you elicit emotion?
– Robin Rectenwald, WordWrite