No conversions? Visitors not spending time on your site? You could be due for a website refresh. If you’re already working with a vendor, always ensure someone from your team has access to the website and analytics.
Businesses have three priorities: making money, saving money and reducing risk. They are motivated by logic. Consumers, meanwhile, are bit more complicated – they have constantly changing wants and needs. People are motivated by emotion.
With a captive audience, in-flight magazines are perfect for advertisers, but they’re also great examples of brand journalism.