Everyone loves an Instagrammable experience

As the deadline to get gifts under trees rapidly approaches, retailers should be thinking about leveraging their in-store experiences to encourage shopper sharing on social media.

Creating a visual experience that is filled with shareable content will naturally encourage shoppers to pull out their phones and start sharing, which expands a shop’s reach exponentially.

Think about setting up themed displays for selfies, hosting an event or providing an opportunity for customers to interact with a product. Then, encourage social sharing with a unique hashtag or sweepstakes entry for tagging a post or simply ask for the shares. Happy holidays!

– Emily Reeves Dean, Cranford Co.