Once an organization grows large enough that it’s ready to make a serious push in marketing, it’s easy to want to do a little of everything — revamp logos, websites, blogs, ads, social media and any external communication channel imaginable.
It’s OK to be that excited. It’s not OK to begin any effort without an organization-wide understanding of how to communicate and display the brand.
Creating a thorough brand guidelines document — a manual explaining the rules for how the organization presents itself — is vital for consistency in sharing a business story and maintaining integrity. Check out these examples for some inspiration.
– Dan Stefano, WordWrite