Those who originally hoped the COVID-19 curve would flatten nationwide by August were misguided.
In the absence of guidance from policy leaders, it falls upon business owners in the hardest-hit sectors to create their own pathway to success and inform the decision makers in their state capitals and Washington, D.C., of the blueprint that will keep their businesses open.
These groups must band together collectively to win hearts and minds with a clear narrative based upon what we continue to believe are the bedrocks of an effective story: authenticity, fluency and engagement.
In this mission, every business is “essential.”
– Jeremy Church, WordWrite