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Lee Iacocca, the auto industry titan who was the face of Ford, died July 2 at age 94. With an uncanny ability to connect with consumers, his career holds timeless lessons for anyone who works in communications.
Amid sluggish sales, he concocted a simple promotion: “56 for 56” for the 1956 Ford. Iacocca’s district went from last place in the nation in units sold to first. Conversely, the rushed Ford Pinto was tragic and disastrous.
The lesson here? Big ideas might fail, but when they work, they can change an industry.
Learn more about the communications lessons from Iacocca’s career here.
– Dan Stefano, WordWrite