Home Business Lessons from the world’s most famous car salesman

Lessons from the world’s most famous car salesman

by The 100 Companies
Lee Iacocca

Lee Iacocca, the auto industry titan who was the face of Ford, died July 2 at age 94. With an uncanny ability to connect with consumers, his career holds timeless lessons for anyone who works in communications.

Amid sluggish sales, he concocted a simple promotion: “56 for 56” for the 1956 Ford. Iacocca’s district went from last place in the nation in units sold to first. Conversely, the rushed Ford Pinto was tragic and disastrous.

The lesson here? Big ideas might fail, but when they work, they can change an industry.
Learn more about the communications lessons from Iacocca’s career here.

– Dan Stefano, WordWrite

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Pittsburgh 100