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Does your business need a website refresh?

marketing plan

No conversions? Visitors not spending time on your site? You could be due for a website refresh. If you’re already working with a vendor, always ensure someone from your team has access to the website and analytics.

Some tips to get you started:

• Define what you need/want to improve.

• Use existing data to analyze behavior. (Google Analytics)

• Update target audience to fit new services or products. (Buyer personas)

• Add eye-catching visuals. (Ex. Pexels.com)

Repurpose old blogs.

• Make mobile experiences a priority.

Take the time to guarantee your business is providing the best user experience on your site.

– Noah Fleming, WordWrite

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