Finding the right conference – and making the most of it

Conferences are great places to develop your business and skills. Here’s how to make the most of them.

• Set goals: Networking? Education? Scouting new business? Determine why you’re going to a conference before picking one.

• Follow the experts: Pick conferences hosted and attended by respected companies and industry professionals.

• Tweet: Tag speakers, share fun gifs and connect with attendees by liking/retweeting posts.

• Ask questions: Strike up conversations by asking people where they’re from, what they do and what brings them there.

• Tell a story: Skip boring elevator speeches. Prepare a case study or achievement to illustrate what you do.

– Robin Rectenwald, WordWrite