Home Business Give your customers the gift of a good story

Give your customers the gift of a good story

Honda dealership

Brands are getting in the holiday spirit in new ways, making use of the hottest marketing trends.

Honda fell victim to The Grinch for a live Twitter takeover, as well as TV and Snapchat commercials. John Lewis & Partners – the U.K. department store known for heart-warming Christmas ads – implemented brand activations in select stores to bring the spot to life.

There are more holiday ads than you can shake a bell at, but one thing unites them all (the good ones, anyway) – story. Regardless of the time of year, your audience always appreciates the gift of a good story.

– Louis Spanos, WordWrite Communications

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The Pittsburgh 100