The integrated communication strategy statement (ICSS) is a simple Venn diagram that can be used to develop any communication, whether …
marketing
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A new logo and brand refresh can help differentiate a company from its competitors. A complete overhaul of a company’s …
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There’s a “great divide” in how retail brands are matching their marketing and communications efforts with what consumers want.
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McDonald’s has a knack for creating special and seasonal culinary surprises, from regional specialties to the McRib. The king of …
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Brands are getting in the holiday spirit in new ways, making use of the hottest marketing trends.