The integrated communication strategy statement (ICSS) is a simple Venn diagram that can be used to develop any communication, whether it’s for a product, service or company. Here’s how it works:
marketing
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A new logo and brand refresh can help differentiate a company from its competitors. A complete overhaul of a company’s look can be a significant investment of time and money. So, when is it time to revisit a company logo and brand?
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There’s a “great divide” in how retail brands are matching their marketing and communications efforts with what consumers want.
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McDonald’s has a knack for creating special and seasonal culinary surprises, from regional specialties to the McRib. The king of all, though, is the Shamrock Shake.
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Brands are getting in the holiday spirit in new ways, making use of the hottest marketing trends.