It’s time to embrace video content

Pivot to video. Those three words have caused anxiety and hand-wringing by communications professionals accustomed to the written word. But Cisco estimates an overwhelming 82 percent of consumer internet traffic will be IP video traffic by 2021. If you’re not already doing so, it’s time to embrace video content.

Some tips to get started:

• You’ve got a studio in your pocket in the form of a smartphone. For quick, social media-focused content, it’ll do in a pinch.

• Something interesting happening in your office? Use a live video to invite in your audience.

• Experiment with different forms and channels.

– Dan Stefano, WordWrite Communications