How to Create the Most Impactful Corporate Video

Video is by far the fastest growing marketing tactic in use today. So, what do you need to know to create an impactful corporate video:

1. Define your audience: Not everyone will like your product, so you need to communicate your unique value to a specific interested audience.

2. Show me, don’t tell me: Don’t just explain your product or service (snore), show people using and benefiting from it.

3. Keep it short and punchy: If your video drags on for more than 1.5 minutes with laboursome dialogue, your potential clients will lose interest in what you’re showing them.

– Ed Rowell, The Dubai 100