What’s the ‘State of the Media’? Looking for relevance, ‘feel good’ stories

Cision’s 12th Annual State of the Media study surveyed more than 2,700 journalists in 15 countries during February. We’ve read the full 32-page report for you, but feel free to download it here.

Some key takeaways:

• Journalists receive way too many pitches but find most of them “irrelevant.”

• As COVID-19 coverage continues, 36.5% of journalists want “feel good” stories on getting back to normal and how companies, communities and technologies are helping others.

• Organizations are moving away from “news of the day” and toward longer, character-driven storytelling.

For more important takeaways and a deeper analysis of the study, click here.

– Jeremy Church, WordWrite