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P100: The latest must-read for business leaders

by The 100 Companies
P100: The latest must-read for business leaders

In the latest episode of the P100 Podcast, hosts Dan Stefano, Logan Armstrong and Paul Furiga interviewed … Paul Furiga.

There’s good reason for the exceedingly familiar guest: the WordWrite president and chief storyteller recently released his first book, “Finding Your Capital S Story: Why your Story Drives your Brand.”

The book takes readers on a journey into the art and science of story, as well as why a “Capital S Story” is the most important marketing tool a business owns. During the episode, Paul introduces these concepts and offers some details on the process of writing the book. Listen here.

– Dan Stefano, WordWrite

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