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Managing negative news about your company

Crisis management

No organization is perfect. And many headlines are about things gone bad – faulty products, scandals, bankruptcies, accidents in the workplace. Such stories, when they include false or incorrect information, can quickly damage a company’s reputation. What should you do if it happens to you?

1. Wait it out. Sometimes the initial impact seems worse than it really is.
2. Ask for a conversation with the reporter and share your side of the story.
3. If it’s an error, request a formal correction.
4. Share your story with another news outlet.

The key takeaway? Even in a crisis, you have options.

– Hollie Geitner, WordWrite Communications

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